Ripley’s Believe it or Not! Times Square invites guest of all ages to experience the unbelievable mysteries of our world. Home to rare artifacts and thrilling interactive exhibits, our one-of-a-kind attraction in NYC is perfect for those who want to immerse themselves in the unusual, the unexpected and the unbelievable. Only at Ripley’s Believe it or Not! Times Square will families rediscover wonder around every corner. Get up close and personal with the Times Square New Year’s Eve Centennial Ball. Touch the Waterford Crystal podium and ring in the New Year only at Ripley’s in Time Square.